Category Archives: Market Research»

Want to deeply understand your prospects to become customers?

Want to deeply understand your Prospectsto enable them to become Customers? Why should one spend time in better understanding their Prospects?  Isn’t that just a waste of time?  The reality is that one can waste a lot of time, effort and money in targeting the wrong Prospects, in mis-directing your message and in losing the opportunity to […]

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Want to build a successful business ecosystem?

Do you want to build a successful business “ecosystem”? Shopify has one of the best models and track records for building an “ecosystem” of committed and loyal partners. They identify some of the key principles to maximise each of the partnerships.  My personal experience and recommendations for precursor activities to this building of the ecosystem is […]

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